It does so by maintaining equivalent elite benefits with the new airline, without the need for time to pass while the traveller earns the benefits; this also has the side effect of retaining elite benefits with the previous airline, in order that one does not have to be given up for the other to allow for a more gradual transition.
Minimum credit guarantee[ edit ] Some programs award a full points or a similar minimum credit guarantee for non-stop flights spanning less than miles. Hurdles preventing the taxation of FFP rewards are generally less related to the technical issue of valuation, but have more to do with legal constraints e.
This enables travellers to switch their travel more easily from one carrier to another e. Be very slow with this process as rushing through it leads to missing key details.
So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. Step 10 - Critically Examine Accounting for Frequent Fliers case study solution After refreshing your mind, read your case study solution critically.
You should try to understand not only the organization but also the industry which the business operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.
Business environments are often complex and require holistic solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.
Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. Once done it is time to hit the attach button.
Begin slowly - underline the details and sketch out the business case study description map. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations.
Step 9 - Take a Break Once you finished the case study implementation framework. Step 2 - Reading the Accounting for Frequent Fliers HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study.
It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.
Case study solutions can also provide recommendation for the business manager or leader described in the business case study. Step 3 - Accounting for Frequent Fliers Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.
This has raised concerns that the company is providing a tax -free benefit point-based awards to employees,  or that employees have misappropriated value that belongs to the company, or even that the rewards acts as a kind of bribe to encourage travelers to choose one particular airline or travel unnecessarily.
That loyalty points undoubtedly have an estimable monetary value is also reflected in the fact that some programs allow for the donation of frequent-flyer points to certain charities.
Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
You can use the following strategy to organize the findings and suggestions. Focus on the following - Zero down on the central problem and two to five related problems in the case study.
This leads to either missing details or poor sentence structures. You have to recommend business unit level recommendations.
A detailed survey undertaken in among a representative sample of over members of that specific FFP showed that a large proportion of leisure and business travelers admitted a willingness to pay a higher fare - a FFP premium - to fly with the sponsoring airline because of their FFP membership.
For example you can recommend a low cost strategy but the company core competency is design differentiation.
List of frequent flyer programs Most larger airlines around the world have frequent flyer programs; each has a program nameand policies and restrictions regarding joining, accumulating, and redeeming points.
The next step is organizing the solution based on the requirement of the case. The higher status may or may not be given immediately if it can be seen that qualifying travel particularly travel that is non-refundable has already been booked before the challenge was offered, otherwise higher status will be conferred once the challenge is officially completed.
Many discount airlines, rather than awarding points per mile, award points for flight segments in lieu of distance or the amount paid.
It can however be argued that since the cash-equivalent value of loyalty currency can be reasonably estimated with public data, this value is appropriate as a tax base. Meyer, the Modernization Minister asked the competition authority to consider extending the Norwegian ban on frequent flyer miles to include all of Scandinavia.
Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm.
Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.
With a non-affiliated travel rewards credit card a cardmember can buy a positive-space ticket considered "revenue" class, which can earn the passenger points with the airline flown.
In some instances, a fee for a challenge may also be charged. Implementation framework differentiates good case study solutions from great case study solutions. Most companies consider the miles earned by their employees to be a valuable personal perk that in part compensates for the daily grind of frequent business travel, though some governmental organizations have attempted to prevent their employees from accumulating miles on official travel.
Depending on the program, that traveler will reach their goal sooner if the miles they accrue are elite qualifying miles. The loyalty point gained by a FFP member per flight equated to an in-kind discount on an average airfare of 3.
Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.Introduction Frequent flyer loyalty programs are a valuable marketing tool for airlines, however accounting for frequent flyer points (FFPs) is not a straight forward process (Bowman ).
A frequent-flyer program (FFP) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program to accumulate points (also called miles, kilometers, or segments) which may then be redeemed for air travel or other rewards.
1 INTRODUCTION Accounting for airline frequent flyer program (FFP) liabilities has been a controversial topic for decades, beginning in the late s when airlines were first required to display FFP liabilities on their.
Accounting. for Frequent Fliers Case Analysis By Glen Savio Palmer 15BM Thomas John 15BM Aman Pasari 15BM Sarthak Singla 15BM/5(1). Airlines’ frequent flyer programs are essential marketing elements designed to drive customer loyalty.
The new rules change the dynamic in terms of the things that drive revenue, accounting. Accounting and reporting obligations of airlines and the cost for frequent-flier raises complex issues of measurement. Inthe U.S.
Securities and Exchange Commission began requiring airlines to disclose the number of free flights program participants took.Download