This scenario presents tremendous prospects for high-end cosmetics retail stores. Zenata Moroccan market research mall and Bouskoura Golf City shopping center are other prominent shopping destinations in Casablanca. Online websites and portals also play an important role in analyzing consumer buying patterns and preferences, making them vital for Moroccan market research players.
In Januarythe National Federation of E-commerce in Morocco launched Made in Morocco, an online marketplace to provide various products manufactured by local producers, including cosmetics.
Argan oil is abundantly available in Morocco. However, modern supermarkets and retail outlets are projected to gain a considerable share over the forecast period.
Online stores such as manufacturer-owned online portals and various consumer product websites also play a significant role in the market. The country has capitalized on its proximity to Europe and has an open and diverse economy characterized by low labor rates.
Changing consumer lifestyles, increasing awareness regarding skin care products, and growing disposable income of middle-class Moroccan market research are estimated to fuel the demand for cosmetics in Morocco.
The oil has been found to control cholesterol levels and boost energy in humans. The Moroccan economy has shown steady rise in recent years. After extraction, the unrefined item is then sourced to refineries to enhance its quality and properties for application areas including cosmetics, food and medical.
Morocco Cosmetics Market Share Insights Acquisitions and joint ventures are an integral part of the market and enable companies to strengthen their position and increase their market share.
Manufacturers are focusing on reducing their production lead time and material handling costs along with establishing adequate quality control and productivity maximization measures. Surging use of natural ingredients such as fruits, vegetables, and herbs in skin care products to impart anti-aging and UV protection properties is expected to contribute to the growth of the skin and sun care segment.
Growing popularity of online stores is projected to benefit cosmetics manufacturers owing to their operating efficiency and ease of use.
To meet spiraling demand for healthy and younger looking skin among women, cosmetic manufacturers are launching innovative products such as anti-aging creams, day and night creams, under eye creams, foundations, lipsticks, and concealers.
Cosmetic manufacturers are focusing on expansion, in terms of production capacity and infrastructure, with the aim of catering to soaring market demands. The Morocco mall situated in Casablanca covers approximatelysquare meters and has over stores. There are a number of co-operatives formed in the country for its extraction from kernels.
This mode of sale has gained attention of consumers over the past few years. Retail stores such as supermarkets, departmental stores, drug stores, and brand outlets are direct modes of sale to consumers.
Asia Pacific, on the other hand, is a high growth potential market, driven by increasing application in food and medical areas. Existing international retailers in the country mainly operate through partnerships.
Sales Channel Insights The retail sector is anticipated to dominate the Morocco cosmetics market throughout the forecast period owing to increasing infrastructure development and rising purchasing power of consumers.
Diagnostic trends of these diseases offer a larger arena for the industry to grow. The female population uses Berber tint for lips and Ghassoul clay for skin care. As of —16, as per the Moroccan Investment Development Agency, the retail sector accounted for A majority of the population in Morocco opts for local method of purchase as the dominant platform for buying cosmetics.
Medical device segment is projected to register highest CAGR over the forecast period. Distributors play a vital role in the cosmetics industry value chain.
The Moroccan economy has remained largely unaffected by economic turmoil in Europe and was characterized by low inflation as well as decreasing unemployment levels. It is expected to expand at a CAGR of 7. Exponentially rising concerns related to skin care and aging are the key factors promoting the uptake of these products.
Argan oil is used in medical treatment of various diseases such as cancer, arthritis, obesity, acne and other skin ailments. However, increasing urbanization and growing inclination toward western culture are expected to augment the demand for foreign cosmetic brands among women in the country in the coming years.
Additionally, hair shampoos and conditioners enhance hair strength and provide color protection, while hair glazers add shine to hair. Argan or Moroccan oil-based hair products are used extensively by natives for haircare and hair repair treatments, as these oils are enriched with vitamin E, which forms an insulating layer over the skin and hair, offering protection from UV rays.
Gender Insights Male consumers in the country are more likely to use skin care products and antiperspirant deodorants owing to humid climatic conditions. E-commerce also exhibits favorable growth prospects in the country.
The favorable regulatory scenario is also contributing towards the overall growth. On account of limited production, there are only a few refiners in the industry to cater the product through seller, distributors and traders.
Provision of cosmetic products with exclusive offers through online stores is supplementing the growth of the overall market.Latest Market Research Reports on Moroccan Industries.
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Argan oil market size was 4, tons in The industry is still at a development stage which is gaining importance on account of the oil’s high performance ingredients which include nutrients and vitamins namely antioxidant tocopherols, lupeol, omega 3 & omega 6 fatty acids, butyrospermol, triterpenoids and beta amyrine.
Moroccan market, Irving. 2, likes · 5 talking about this · 2 were here. Hi everybody, my name is Hind. I'm a mother of 3 kids and I'm a freelancer /5(16). Market Research and Statistics on Morocco.
Euromonitor International Ongoing urbanisation is creating a fertile environment for the development of the Moroccan health and wellness market. The expansion of a relatively affluent and youthful middle class, the shift from traditional behaviours to more hectic, fluid.
Morocco Country and Research Areas Report Final Version, Responsible institution: Université Mohamed V- Agdal International Migration Institute (IMI) Authors: Moroccan-European relations do not always plead .Download